Marketing Manager

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Marketing Manager

[Only for Applicants with a valid EU work permit]

Full-time · Amsterdam

Sentinels (Financial Risk & Compliance)

The financial ecosystem has been facing substantial changes. Financial institutions are struggling to meet the requirements of regulators, and current anti-money laundering solutions are falling short of their needs. At the root of financial crime are felonies involving drugs, human trafficking and terrorism. 

But there’s hope! Artificial intelligence and machine learning offer the promise to help effectively detect criminals. The Sentinels team is building a cutting-edge transaction monitoring platform to help financial institutions meet pressing regulatory requirements, improve compliance workflow, maximise their customer experience, and balance the fight against financial crime.  

Marketing Manager | Commercial/GTM Team

As our new Marketing Manager, you will become part of our Commercial/GTM team and work directly with Marketing and Sales representatives as well as our CCO to help accelerate Sentinels growth (demand generation) and create brand awareness. We are looking for a senior person with extensive marketing experience whois ready to roll-up their sleeves in order to scale up our marketing efforts. 


  • Developing & executing sales enablement programs (creating supporting content, lead generation, marketing automation & executing be-spoke webinars and customer touch meets)
  • Establishing marketing plans and executing against the budget
  • Executing partnership marketing programs with clients (referrals, customer journey program, case studies etc.)
  • Developing and executing employer branding strategy to improve employee engagement and brand awareness.
  • Collaborating with clients and external partners to develop communication demand generation assets
  • Developing and execute campaigns with focus on lead generation
  • Support our Public Relations efforts covering traditional as well as digital media
  • Produce sales enabling materials supporting the qualification of leads
  • Creating content supporting our thought leadership and product marketing
  • Set up KPIs and constantly measure across all marketing channels (social media, email marketing..) 

Skills & Experience

  • 7+ years of experience in B2B environment, ideally in the field of compliance, anti-money laundering, payments, fintech or banking.
  • Exposure or familiarity with technological and financial trends and the industry jargon
  • Strong knowledge of marketing automation (nurturing, growth hacking, connecting sales with marketing, ABM etc) and experience executing complex lead generation campaigns.
  • Experienced in both inbound and outbound commercial strategies with strong knowledge of relevant tools
  • Ability to build strong external and internal relationships; excellent inter-personal skills
  • Proactive problem-solver with excellent listening skills and ability to understand business needs
  • Having additional product marketing experience will be a plus.
  • Ability to manage project teams where cross functional discipline will be involved (product, clients and subject matter experts) to implement various client facing programs.
  • Fluent in written and spoken business English is a must
  • An B.Sc./M.Sc./MBA degree in Marketing, Business, Communication or a related field
  • Based in Europe (preferably Amsterdam) and have an EU work permit 

Join Sentinels!

We are a team of innovators, at the forefront of technical knowledge and cutting-edge techniques. From research to prototype, from feature validation to new product launch - innovation is at the heart of everything we do.

We hire quirky talents who dare to take a stand and explore new directions. We empower our team to be self-leading, take initiative and experiment. Because we believe that creative and fulfilled people build the most helpful and inventive products.

We offer:

  • A fun, innovative atmosphere
  • An entrepreneurial environment where you learn more every day
  • Personal responsibility with a ton of autonomy
  • A chance to see your work make a real difference in the real world
  • Great hangouts with brilliant people, and lots of cake! (These engineers really do love cake…)

If you think this sounds interesting, we’d love to hear from you! 

Ready to apply? Then press the apply now button!